By Joana Moll in collaboration with Tactical Tech. October The batch of dating profiles we purchased included pictures almost 5 million of them , usernames, e-mail addresses, nationality, gender, age and detailed personal information about all of the people who had created the profiles, such as their sexual orientation, interests, profession, thorough physical characteristics and personality traits. Purchasing this data exposed a vast network of companies that are capitalising on this information without the conscious consent of the users, whom ultimately are the ones being exploited. This project attempts to make parts of that network, and how it works, visible to everyone.
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Tons more data is collected when I start filling out quizzes and surveys intended to find my match. Because I agreed to the legal jargon that gets me into the website, all of that data is up for sale—potentially through a sort of gray market for dating profiles. Anyone can purchase a batch of profiles from a data broker and immediately have access to the names, contact information, identifying traits, and photos of millions of real individuals.
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